How to maintain relevancy on Social Media #PacificHeat

Look, I’ll be honest. I find Australian TV to be god awful most of the time. I only ever use my TV for the AFL if it’s on, and in Canberra, you’ll only ever see a Giants or Swans game and that doesn’t interest me that much. (Still, go the Giants for the flag) However, […]

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How Dell Sells Well (To You)

This week’s blog entails the analysis of a website and how they approach different customers through offers, even though the customers coming to the website are vastly looking for different aspects of what’s being offered. The company in question is Dell computers and how they tailor their service to a variety of customers. To inspect […]

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Customer Online Experiences

The elements that Rose and Hair (2011) developed belong to a framework developed for understanding online customer experiences. These elements or more specifically the “antecedents” consist of; information processing, perceived ease of use, perceived usefulness, perceived benefits, perceived control, perceived risk, skill, trust propensity, and enjoyment. These antecedents go forth and make up the greater […]

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First Post: Business Models

Business models are the structure ‘in which a company generates revenue and makes a profit from company operations’ (Investopedia.com, n.d.). Business models are broken down into what operations sell to what operations whether it be businesses, consumers, and or the government. Examples of business models include Consumer to Consumer (C2C) and Business to Consumers (B2C) […]

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